Are artworks and luxury goods of equal value to society?

This billboard was published at 469 Bethnal Green Road between the 1st and the 14th of June (2015).

Brand Art Sensation and Zaniol Ltd are devoted to art and cultural critique. The aim of this project is to highlight the commodification tendency of some contemporary artworks and the brand stretching principles that some galleries and artists have borrowed from luxury goods marketing strategies. Zaniol discusses here a global art market phenomenon through an artistic study (any reference to contemporary artists is her own imaginative interpretation).

Damien Hirst has NOT endorsed, approved or vetted this fictional advert, the perfume bottle or any part of Brand Art Sensation, which is published by Zaniol Ltd. a limited company devoted to art, education, and design.