Zaniol has conceptualized and led Brand Art Sensation and Veniceland. These two art projects highlight issues related to commercialisation and the loss of heritage; one on celebrity artists luxury branding and the second on mass tourism in her hometown Venice. She has recently published the article “Brand Art Sensation: from high art to luxury branding?” for the academic journal Cultural Politics. She is currently setting up Art DeBrand, a new project which discusses what it means for an artist to become a brand. Her work is in the Print Collections of the Victoria and Albert Museum, Clifford Chance and the Ashmolean Museum in Oxford.